Tiona Zuzul

Teacher of strategy, former entrepreneur.


Thinkers50 Radar Class 2022. 


Awarded the Strategic Management Society’s inaugural Research Methods Prize


Finalist for best dissertation awards by the Entrepreneurship and the Strategy divisions at the Academy of Management. 


How leaders and organizations navigate new industries and periods of dramatic change with the potential to reshape markets. Leaders’ identity and framing – how they conceptualize and communicate ‘who they are’ and ‘what they do’ – shapes an organization’s strategy, transformation, and performance in settings from high-tech start-ups to the FBI.


Assistant Professor at Harvard Business School; previously on the faculty at London Business School and University of Washington. Former entrepreneur and consultant who co-founded the first private University in Croatia.


‘“Matter Battles”: The Failure of Collaboration in Two Smart Cities’ (Academy of Management Journal); ‘Start-up Inertia versus Flexibility: The Role of Founder Identity in a Nascent Industry’ (Administrative Science Quarterly – with Mary Tripsas); ‘The Advocacy Trap: When Legitimacy Building Inhibits Organizational Learning’ (Academy of Management Discoveries – with Amy Edmondson).

NATIONALITY: Croatian / American

Media picks


“Matter Battles”: Cognitive Representations, Boundary Objects, and the Failure of Collaboration in Two Smart Cities


“Zuzul shows us that how leaders conceptualise who they are and what they do shapes an organization’s performance during periods of dramatic change.” 

Stuart Crainer & Des Dearlove, Thinkers50

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