thinkers50 ranked thinkersW. Chan Kim & Renée Mauborgne
Inventors of the ground-breaking “blue ocean strategy”, paving the way for organizations to break out of fixed market boundaries and create a whole new space.
01. ranked thinkers
Ranked #4 in 2017.
Previous positions: #3 (2015), #2 (2013), and #2 (2011).
02. AWARD WINNERS
Thinkers50 2011 Strategy Award for “the business book of the decade”, Blue Ocean Strategy.
Thinkers50 2015 Breakthrough Idea Award.
Thinkers50 2013 Global Solutions Award.
Kim and Mauborgne’s blue ocean strategy pioneered a way to create and capture new, uncontested market space. They coined the terms “red ocean” and “blue ocean” to describe the market universe. Red oceans are the known market space, where industry boundaries and competitive rules are defined and fought fiercely within. In contrast, blue oceans denote the unknown and uncontested market space, where demand is created, spawning new opportunities and growth.
South Korean and American
Professors of strategy at INSEAD, both Kim and Mauborgne are also co-directors of the INSEAD Blue Ocean Strategy Institute in Fontainebleu, France. They are fellows of the World Economic Forum, Davos, and founders of the Blue Ocean Global Network.
Blue Ocean Shift: Beyond Competing (Hachette, 2017); Red Ocean Traps (Harvard Business Review, March 2015); How Strategy Shapes Structure (Harvard Business Review, September 2009); Blue Ocean Strategy (HBR Press, 2005).
“Creators of the big strategy concept of the 21stcentury.”
Stuart Crainer & Des Dearlove, Thinkers50