W. Chan Kim & Renée Mauborgne

W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the New York Times, #1 Wall Street Journal, and USA Today bestseller Blue Ocean Shift – Beyond Competing (Hachette, 2017) and the over 3.6 million copy international bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy is published in a record-breaking 44 languages.