The bigger the crisis, the more innovative we have to be. Think Apollo 13. And consider how wars push the frontiers of invention. Companies create and innovate at a hectic pace and can create the basis of their future success. In 1917 during the First World War, for example, Kodak developed aerial cameras and trained aerial photographers for the U.S. Signal Corps.
And then there are the lucrative military orders which can make a company – and introduce millions to its products. In 1917 the US government placed an order for 3.5 million razors and . . .
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