Matt Kingdon, the cofounder of the innovation consulting firm ?What If!, has spent the past 20 years on the front lines of innovation, bringing new products and services to market and helping organizations, including the likes of Unilever, PepsiCo, Google, and Virgin Atlantic, become more innovative. Kingdon argues that it is corporate innovators battling within large, established organizations who are the real heroes of innovation.
In particular, Kingdon argues that the phenomenon of serendipity—seemingly happy accidents that occur during an innovation—is less random than we might think. By gaining a better understanding of the patterns by which . . .
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