“Many of the most innovative, resilient and profitable firms have strong values, including ethical values, and see themselves as serving a wider role in a society, not just being an engine for generating profits – but, counter-intuitively, they typically generate superior returns also, especially when judged over the longer term,” says Vlatka Hlupic author of The Management Shift and Professor of Business and Management at Westminster Business School, University of Westminster.

When we first started writing about business and talking to thinkers on business, the focus was on improving corporate performance.  Managers wanted to know how to up profits . . .