Before you set off on your innovation journey ask yourself the following questions:
One: Could it be simpler?
Says Navi Radjou: “In the West we have a tendency to make things complex. Why make things simpler when you can make it complex? That is the philosophy. So, I think the lesson is that we have to move away from what I call a ‘just in case’ engineering mindset, to a ‘just in time’ engineering approach.
“So what I mean by that is especially with more devices being connected in a Western context, the just in case is the fact . . .
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