Inside/Out or Outside/In?

By Doug Ready, Senior Lecturer, MIT Sloan; Founder, ICEDR

As companies set their sights on the future they seem to fall into one of two camps: those guided by inside/out thinking and those by outside/in thinking. The role of the corporation guided by inside/out thinking is to achieve sustainable, profitable growth. An outside/in philosophy places the company’s core purpose at the heart of its business model, with the view that a collective, dedicated effort toward a higher goal will produce positive business outcomes as well.

Since it has become . . .

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