Key Questions

At the heart of strategy is the ability to create a plan of action which will lead to victory – whatever victory is thought to be in this instance.  But, before the strategy is created a more basic question needs to be asked. ”The strategist's method is very simply to challenge the prevailing assumptions with a single question: Why? and to put the same question relentlessly to those responsible for the current way of doing things until they are sick of it,” explains Kenichi Ohmae in The Mind of the Strategist.

Before setting off it is worth returning to . . .

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