Kings and queens of context

By Stuart Crainer and Des Dearlove

Inflexibility is leadership suicide. Look back to Henry Ford who stuck rigidly to his policy of mass production and limited choice for consumers. It worked – for a while. Having given the market what it wanted, Ford presumed that more of the same was also what it required. He was reputed to have kicked a slightly modified Model T to pieces, such was his commitment to the unadulterated version. When other manufacturers added extras, Ford kept it simple and dramatically lost ground. The company’s reliance on the Model T nearly drove it to self . . .

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