The only way is ethics

By Stuart Crainer and Des Dearlove

One of the most impressive companies we have encountered is the family-owned foods business, Mars. It began life in 1911 when Franklin C. Mars made the first Mars candies in his kitchen in Tacoma, Washington. The business was later run by Forrest Mars Jr. and the family is still actively involved.

Mars is built around adherence to five principles – quality, responsibility, mutuality, efficiency and freedom. The principles are available in book form and are given to all associates. Of course, many companies have similar statements of what matters to them – values, missions, goals . . .

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