New Book, Value Proposition Design: How to Create Products and Services Customers Want

Value Proposition Design: How to Create Products and Services Customers Want is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or have simply been disappointed by the failure of a good idea.

The book by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda and Alan Smith, the team behind the global bestseller, Business Model Generation, helps readers tackle a core challenge . . .

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