Ever since Clayton Christensen introduced the notion of “disruptive innovation” in The Innovator’s Dilemma (1997), CEOs everywhere have found within themselves a desire to be disruptors. Seeing as it is a logical necessity that only very few can pull this off, one might wonder why this is the case. Why do so many leaders dream of radical overhaul and overthrowing the established order? In part the answer lies in how well the concept has captured the Zeitgeist of our era. In an age which celebrates the new and the innovative – at times to the point of fetishism . . .
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