Realizing the Market Value of Leadership

Two firms in the same industry with the same earnings would be expected to have similar market value, but they don’t. In recent years, investors have learned that defining the market value of a firm may be based on earnings, but goes beyond. Recently traditional financial outcomes (e.g., cash flow, EBITDA) have been found to predict about 50% of a firm’s market value. To gain more insights into a specific firm, investors have shown increased interest in intangibles like strategy, brand, R&D, talent, collaboration, innovation, risk, and information flow. A next step is for investors . . .

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