Simply, Strategy

Sometimes you read of a strategic move and its simplicity has a brutal beauty.  Some entrepreneurs and, perhaps lesser number of executive leaders, can lay claim to doing something truly original, executing a new and novel strategy.  Often these are based on simple, old fashioned notions.

Decide to cut out the extras and focus on what you can deliver and what the customer really wants.  How many companies can truthfully say that they have made that decision?  Herb Kelleher at Southwest Airlines can.

Southwest stamped an indelible mark on the airline industry.  It is the . . .

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