In the early 1960s while the world discovered love, hallucinogenics and Jimi Hendrix, managers discovered strategy as their new holy grail. They did so, not in San Francisco or at Woodstock, but in Igor Ansoff’s Corporate Strategy, published in 1965. “This book represented a kind of crescendo in the development of strategic planning theory, offering a degree of elaboration seldom attempted since,” Henry Mintzberg later observed.
Unstintingly serious, analytical and complex, Corporate Strategy, had a highly significant impact on the business world. It propelled consideration of strategy into a new dimension.
”Strategic management is a comprehensive . . .
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