Strategy, Seriously

In the early 1960s while the world discovered love, hallucinogenics and Jimi Hendrix, managers discovered strategy as their new holy grail.  They did so, not in San Francisco or at Woodstock, but in Igor Ansoff’s Corporate Strategy, published in 1965.  “This book represented a kind of crescendo in the development of strategic planning theory, offering a degree of elaboration seldom attempted since,” Henry Mintzberg later observed.

Unstintingly serious, analytical and complex, Corporate Strategy, had a highly significant impact on the business world.  It propelled consideration of strategy into a new dimension.

”Strategic management is a comprehensive . . .

Members Only Content

This content is available for logged in members of the Thinkers50 website. Learn about membership or register as a member and gain access to this content free of charge for a limited time. If you are already signed up, please check your email and verify your account.

Register or log in for access

Upcoming Events

Latest Books

Ideas@Work Membership

World-class content from world-class thinkers. Subscribe now for unlimited access to T50’s unique library of content.

BENEFITS INCLUDE ACCESS TO:

Podcasts
HEAR SAMPLE

Webinars
WATCH SAMPLE