An entire vocabulary of platitudes and clichés has been built around the idea of innovation. When we spoke, Alf Rehn (shortlisted for the Thinkers50 Innovation award in 2015) quoted a quip from the CEO of a technology company he had recently met: “If we innovated even one percent of the times we use the word, we’d be the biggest company in the world…” This may sound depressingly familiar.
All the talk in the world doesn’t make a company innovative. Indeed, it may have quite the reverse effect. Alf Rehn suggests some antidotes to . . .
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