The Digital Transformer’s Dilemma

7 September 2020 @ 10am Central European Time (9am UK time)

A free one-hour webinar featuring Karolin Frankenberger and Markus Schmidt and moderated by Stuart Crainer.

How can you energize your core business while building disruptive products and services? Digitization is pervasive and requires businesses to adapt fundamentally. Surprisingly few know how to do so. Sprinkling some digital glitter does not suffice. Organizations need to upgrade their traditional business while exploring new (digital) ways of capturing value. This is the source of the digital transformer’s dilemma.

In this webinar, Karolin Frankenberger and Markus Schmidt, co-authors of the upcoming book The Digital Transformer’s Dilemma, offer unique insights into delivering transformation in the digital age.

Couldn’t join live? Watch the replay here:

Prof. Dr.
Karolin Frankenberger is a Full Professor in the field of Strategy and Innovation, Academic Director of the Executive MBA and Director of the Institute of Management and Strategy at the University of St. Gallen (HSG).  Prior to her academic career, she worked at the management consulting firm McKinsey & Company. She is the author of  The Business Model Navigator: 55 Models That Will Revolutionize Your Business

Markus Schmidt is the CEO and founder of QSID Digital Advisory. He has extensive experience in leading globalization and digital transformation at Bosch and Valeo.  He is a board member of a number of companies, a coach, adviser and speaker. 

Stuart Crainer is the co-founder of Thinkers50 (  He is the author of The Management Century and editor of the Financial Times Handbook of Management.

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