In this Thinkers50 Brightline Initiative Podcast, Stuart Crainer interviews Marga Hoek, author of The Trillion Dollar Shift and New Economy Business.
The two discuss the connection between sustainable business and capital. Hoek says there is a growing interest in sustainability and sustainable development goals, but many companies don’t know where to start to implement them and why and how to engage.
There is a shift toward societal impact and the business case of sustainability, and people are starting to realize that business for good is good business.
Hoek explains that following the 17 Sustainable Development Goals allows businesses and capital to unlock markets and profit while doing good.