Thinkers50 in 50 Seconds: Noah Askin

An assistant professor of organizational behaviour at INSEAD, Noah Askin’s research interests include social and cultural networks, status, the production and consumption of music, and higher education. Askin’s TED talk, “The recipe of a hit song” examined what makes a song reach the top 100 billboard chart. He is suitably chart-topping in this Thinkers50 Q&A.

What book are you currently reading?

“Creativity, Inc.” by Ed Catmull & “Every Song Ever: Twenty Ways to Listen in an Age of Musical Plenty” by Ben Ratliff.

How do you describe what you do?

I think about, study, and . . .

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