Thinkers50 in 50 Seconds: Zoë Chance

A professor at the Yale School of Management, Zoë Chance examines persuasion and decision-making through the lens of behavioural economics. Her research findings have been published in top academic journals and her 4Ps Framework for Behaviour Change is the foundation for Google’s global food guidelines, helping 60,000 people make healthier choices every day. Her TEDx talk on influencing behavioural change is called “How to make a behaviour addictive.” She formerly worked in marketing for Mattel, creators of Barbie.

What book are you currently reading?

Love Does, by Bob Goff. It could change your life. And if you . . .

Members Only Content

This content is available for logged in members of the Thinkers50 website. Learn about membership or register as a member and gain access to this content free of charge for a limited time. If you are already signed up, please check your email and verify your account.

Register or log in for access

Upcoming Events

Latest Books

Ideas@Work Membership

World-class content from world-class thinkers. Subscribe now for unlimited access to T50’s unique library of content.

BENEFITS INCLUDE ACCESS TO:

Podcasts
HEAR SAMPLE

Webinars
WATCH SAMPLE