“If you think back to a couple of hundred years ago, we had artisan type work. You were a book writer, or a craftsman and your efficiency at reaching scale was poor. So we moved into the industrial era where we got efficiency, but we lost the artisan talent that each of us could bring,” says Nilofer Merchant. “And now networks mean companies can actually allow individual perspective and creativity and individual talent to come back, but without losing the ability to have scale. I think that’s where we are with this tectonic shift. It’s something that all . . .
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