Thinkers50 in 50 Seconds: Julian Birkinshaw

Julian Birkinshaw of London Business School delivers instant value.

What is your competitive advantage?

I am good at bridging between the worlds of academia and practice.  So I am much closer to the real business world than most research-focused academics, and I understand the world of theory better than any full-time businessperson.

How would you describe yourself in three words?

Creative and disciplined at the same time; very efficient at getting things done.

How do you keep your thinking fresh?

I read a lot, and deliberately quite . . .

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