Tamsen Webster is a message strategist and an “idea whisperer.” She helps experts to make their ideas irresistible. By finding and building the stories that partners, customers and clients tell themselves, Tamsen helps experts drive action from their ideas. The result? Real, transformative change.
Tamsen’s book, Find Your Red Thread: Make Your Big Ideas Irresistible, provides a reliable process for connecting ideas to their intended audience. Tamsen developed her expertise through work as a brand and message strategist for major organizations such as Johnson & Johnson, Harvard Medical School, and Intel. She holds several degrees, but Tamsen believes she learned the most about inspiring change in her 13 years as a Weight Watchers leader. She currently serves as a professional advisor at the Martin Trust Center for MIT Entrepreneurship and as a mentor for the Harvard Innovation Labs.
On Tuesday, 19 April 2022, Stuart Crainer and Des Dearlove will have Tamsen Webster on as their guest in a new session of the Thinkers50 Radar 2022 LinkedIn Live series in partnership with Deloitte.
In this episode of Find the Red Thread, Tamsen Webster explains what the Red Thread is. It is the connection between your answer, which is your idea, and the question that people you serve are asking.