Thinkers50 Radar 2022: Tamsen Webster

Tamsen Webster is a message strategist and an “idea whisperer.”  She helps experts to make their ideas irresistible. By finding and building the stories that partners, customers and clients tell themselves, Tamsen helps experts drive action from their ideas. The result? Real, transformative change.

Tamsen’s book, Find Your Red Thread: Make Your Big Ideas Irresistible, provides a reliable process for connecting ideas to their intended audience. Tamsen developed her expertise through work as a brand and message strategist for major organizations such as Johnson & Johnson, Harvard Medical School, and Intel. She holds several degrees, but Tamsen believes she learned the most about inspiring change in her 13 years as a Weight Watchers leader. She currently serves as a professional advisor at the Martin Trust Center for MIT Entrepreneurship and as a mentor for the Harvard Innovation Labs.

On Tuesday, 19 April 2022, Stuart Crainer and Des Dearlove will have Tamsen Webster on as their guest in a new session of the Thinkers50 Radar 2022 LinkedIn Live series in partnership with Deloitte.


In this episode of Find the Red Thread, Tamsen Webster explains what the Red Thread is. It is the connection between your answer, which is your idea, and the question that people you serve are asking.

Tamsen Webster


Share this article:

You may also like:

Subscribe to our newsletter to keep up to date with the latest and greatest ideas in business, management, and thought leadership.

*mandatory field

Thinkers50 will use the information you provide on this form to be in touch with you and to provide news, updates, and marketing. Please confirm that you agree to have us contact you by clicking below:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at . We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Thinkers50 Awards Gala 2023

Join us in celebration of the best in business and management thinking.