Thinkers50@BUQuestrom: Passion & Purpose | Roger Martin: Tackling the great enemy of poor management theories

What drives the work of the world’s leading management thinkers?
That was the question posed at Thinkers50@BUQuestrom: Passion & Purpose, a live virtual event held at Boston University Questrom School of Business on 20th April 2023.

Co-sponsored by Thinkers50, Passion & Purpose sought to uncover the motivation behind top management thinkers: What inspires their research? What gets them out of bed in the morning? How do they translate their passions into purpose and impact for business?
To challenge the thinkers a little further, each one had just 15 minutes to deliver their idea – including questions from the audience.

Roger Martin, Thinkers50 #1 Ranked Thinker in 2017, is passionate about tackling the great enemy of poor management theories and bad business models. Two of these, he argued, are the distinction that is commonly drawn between strategy and execution, and the idea that revenue forecasting is a useful exercise.

A major global influence on business strategy, Martin explained that if you can close the gap between what humans accomplish with bad models and what they could accomplish by adopting good business models, you will make the world a considerably better place.

WATCH IT HERE: