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Wedgewood in 1850 Builds on Consumer Branding

In the 1800s, Wedgewood was one of the most iconic fine china companies in England. In the 1850s as the middle class grew and gained more disposable income, Wedgewood developed several branding and marketing strategies that helped them gain new customers and solidified their brand.

Learn more in Tammy Erickson’s video blog this week.

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