Leadership and brand expert Sunny Bonnell is the bestselling co-author of Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different (with Ashleigh Hansberger, 2019). Sunny and Ashleigh are also the creators of the Rare Breed Leadership Platform, and the hit YouTube show, Rare Breed TV.

In this Provocateurs podcast with Thinkers50 co-founder, Des Dearlove, and Geoff Tuff of Deloitte, Sunny outlines seven unconventional traits displayed by ‘rare breeds’ – traits that are traditionally seen as vices, such as being rebellious, audacious, emotional, and hot-blooded. However, she explains that if organisations can see these so-called weaknesses as strengths they can create the cultures that allow rare breeds to thrive – and unleash their potential powers for innovation.

Sunny and Ashleigh founded their award-winning branding company Motto in 2005 with just $250, after dropping out of college together. Sunny is now the CEO and Chief Visionary of the company.

Watch the previews now:

Subscribe to The Provocateurs Podcast

#TheProvocateurs