THINKERS50 RADAR CLASS OF 2022

Tiona Zuzul

Ideas

How leaders and organizations navigate new industries and periods of dramatic change with the potential to reshape markets. Leaders’ identity and framing – how they conceptualize and communicate ‘who they are’ and ‘what they do’ – shapes an organization’s strategy, transformation, and performance in settings from high-tech start-ups to the FBI.

Tiona Zuzul

BIO

Assistant Professor at Harvard Business School; previously on the faculty at London Business School and University of Washington. Former entrepreneur and consultant who co-founded the first private University in Croatia.

Content

‘“Matter Battles”: The Failure of Collaboration in Two Smart Cities’ (Academy of Management Journal); ‘Start-up Inertia versus Flexibility: The Role of Founder Identity in a Nascent Industry’ (Administrative Science Quarterly – with Mary Tripsas); ‘The Advocacy Trap: When Legitimacy Building Inhibits Organizational Learning’ (Academy of Management Discoveries – with Amy Edmondson).

website

Harvard Business School

social media