For regular updates on Thinkers50 news, ideas and events, subscribe to our monthly newsletter:

* indicates required

Robert Kaplan & David Norton

2011 Ranked Thinker  

Robert Kaplan and David Norton
#14 2011

Robert Kaplan and David Norton are best known as the originators of the Balanced Scorecard, a strategic management tool that links a company’s current actions with its long-term goals. The Balanced Scorecard is one of the most successful and widely used management tools in the world.Kaplan is Baker Foundation Professor at Harvard Business School. Norton is the founder and director of The Palladium Group, the US based organizational strategy consultants.

Kaplan and Norton first brought the balanced scorecard to the attention of the managerial masses in their Harvard Business Review article, “The Balanced Scorecard—Measures that Drive Performance,” (1992). Since then, they have written numerous books together focusing on aspects of the balanced scorecard concept. These include The Balanced Scorecard: Translating Strategy Into Action (1996); The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment (2000); and Alignment: Using the Balanced Scorecard to Create Corporate Synergies (2006).

Their most recent book is Execution Premium: Linking Strategy to Operations for Competitive Advantage (2008).

As well as the Balanced Scorecard, Kaplan co-developed the concept of activity based costing, and is currently applying this approach to health care with his Harvard colleague, Michael Porter (see their article, “How to Solve the Cost Crisis Health Care,” in September 2011 Harvard Business Review).

Robert & David’s Books