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How Nelson Did It

By Stuart Crainer and Des Dearlove

One of the most interesting commentators on strategy is Richard Rumelt, author of Good Strategy/Bad Strategy (2011).  The book opens with a brief account of Admiral Horatio Nelson’s naval victory at the Battle of Trafalgar in 1805, when the British fleet consisting of 27 ships defeated the combined forces of the French and Spanish, which numbered 33 ships. Nelson won the day by adopting an unconventional strategy. Flouting the naval convention of the time, he divided his smaller fleet into two columns and sailed them perpendicularly into the enemy fleet to cut the Franco-Spanish line.

Nelson . . .

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