Burkus challenges the traditional and widely accepted principles of business management and proves that they are outdated, outmoded, or simply don’t work. And he argues for what does work. Covering traditional management topics such as interviews, annual reviews and customer-first policies, Burkus reveals how what was once considered “best pratice” now requires management re-thinking. In his 2018 book, Friend of a Friend, Burkus draws on research into the science of human behaviour to propose new perspectives on how to grow networks and build key connections.