Co-creator of Siri; CSO, Renault Group.
Chevalier de la Légion d’Honneur.
Officier de l’Ordre National du Mérite.
In his 2026 book, The AI Illusion: Why Machines Aren’t Creative, Luc challenges the myths and misconceptions surrounding generative AI. He examines the technical realities behind the capabilities of current AI technologies, contrasting this with the exaggerated claims often made by their promoters. He also provides a comprehensive exploration of the societal implications and environmental costs of generative AI as well as a guide through its evolution – past, present, and future.
Chief scientific officer at Renault Group since 2021, Luc previously held the roles of CTO and SVP Innovation, Strategy and Innovation Center at Samsung Electronics; director of Siri at Apple; chief technologist at Hewlett-Packard; co-founder and CTO, Orb Networks; co-founder of Soliloquy Learning; co-founder and VP R&D of BravoBrava!; and co-founder and director of the Computer Human Interaction Center at SRI International, where he co-authored Siri’s core patents with Adam Cheyer.
The AI Illusion: Why Machines Aren’t Creative (Wiley, 2026); On va droit dans le mur? (First Editions, 2022); Un francais dans la Silicon Valley (Kennes, 2022); There is no such thing as Artificial Intelligence (First Editions, 2020). ‘Les fantasmes d’Elon Musk font des dégâts’; ‘OpenAI menace les modèles de ses concurrents’; ‘Dans les services de paiement, Musk est freiné par ses obsessions’ (all Challenges, 2025); ‘5 mythes à déconstruire sur l’IA générative et la créativité’ (Harvard Business Review, 2024).
“A vital counterweight to AI hype, grounding the conversation in technical reality and ethical urgency.”
– Thinkers50
Thinkers50 Limited
The Studio
Highfield Lane
Wargrave RG10 8PZ
United Kingdom
Thinkers50 Limited
The Studio
Highfield Lane
Wargrave RG10 8PZ
United Kingdom
Thinkers50 Limited
The Studio
Highfield Lane
Wargrave RG10 8PZ
United Kingdom
| Cookie | Duration | Description |
|---|---|---|
| LANG | 9 hours | Linkedin set this cookie to set user's preferred language. |
| nsid | session | This cookie is set by the provider PayPal to enable the PayPal payment service in the website. |
| sp_landing | 1 day | The sp_landing is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content. |
| sp_t | 1 year | The sp_t cookie is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content. |
| tsrce | 3 days | PayPal sets this cookie to enable the PayPal payment service in the website. |
| x-pp-s | session | PayPal sets this cookie to process payments on the site. |
| __cf_bm | 30 minutes | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| Cookie | Duration | Description |
|---|---|---|
| l7_az | 30 minutes | This cookie is necessary for the PayPal login-function on the website. |
| Cookie | Duration | Description |
|---|---|---|
| CONSENT | 2 years | YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. |
| _ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
| _gat_gtag_UA_10408481_1 | 1 minute | Set by Google to distinguish users. |
| _ga_ZP8HQ8RZXS | 2 years | This cookie is installed by Google Analytics. |
| _gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
| Cookie | Duration | Description |
|---|---|---|
| NID | 6 months | NID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads. |
| test_cookie | 15 minutes | The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. |
| VISITOR_INFO1_LIVE | 5 months 27 days | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. |
| YSC | session | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. |
| yt-remote-connected-devices | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
| yt-remote-device-id | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
| yt.innertube::nextId | never | This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. |
| yt.innertube::requests | never | This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. |
| Cookie | Duration | Description |
|---|---|---|
| DEVICE_INFO | 5 months 27 days | No description |
| loglevel | never | No description available. |
| m | 2 years | No description available. |
Thinkers50 Limited has updated its Privacy Policy on 28 March 2024 with several amendments and additions to the previous version, to fully incorporate to the text information required by current applicable date protection regulation. Processing of the personal data of Thinkers50’s customers, potential customers and other stakeholders has not been changed essentially, but the texts have been clarified and amended to give more detailed information of the processing activities.