Marshall Van Alstyne
Marshall Van Alstyne is coauthor of the international bestseller Platform Revolution. He is one of the world’s experts on network business models andis Everett Lord Distinguished Scholar at Boston University’s Questrom School of Business. He is a frequent speaker, board level advisor, and consultant to startups and global firms. His research has received over 10,000 Google Scholar citations and won half a dozen academic awards.
Together with Geoffrey Parker and Nobel Laureate Jean Tirole, Van Alstyne developed the concept of two-sided markets used, which is extensively in platform business models. Parker and Van Alstyne co-founded the MIT Platform Summit and Boston University Symposium, which they have co-chaired since 2013. He received a BA in Computer Science from Yale and an MS and Ph.D. in Information Systems Economics from MIT. He holds multiple patents, was among the first to measure the dollar value of social networks, and his theories of network businesses are taught worldwide.