Creativity strategist and CEO, Figure 8.
Thinkers50 Radar Class of 2024.
Shortlisted for the Soundview 2020 Best Business Books Award.
2020 Porchlight Business Book of the Year Award, Creativity & Innovation category.
In her 2020 book, The Creativity Leap, Natalie contends that in the fourth industrial revolution, a creativity leap is needed to bridge the gap that exists between the churn of work and the highly sought-after prize called innovation. Creativity, she argues, is not associated solely with the arts; to be a great scientist, engineer, innovator or entrepreneur requires immense creativity. And since humans are hardwired to be creative, it is a competency anyone can develop, by balancing wonder and curiosity with rigour and discipline.
Natalie is a creativity strategist and president of Figure 8 Thinking. She advises leaders how to transform their businesses through creativity and foresight. Natalie is a regular contributor to Inc. and is the editor of Strategic Design Thinking. She is a global speaker whose roster includes TEDxPhiladelphia, Cusp conference, the Business Innovation Factory, and the European Innovation Academy. Natalie holds a PhD in design management, an MS in global textile marketing, and a BA (cum laude) in anthropology and Africana studies.
The Creative Leap: Unleash Curiosity, Improvisation and Intuition at Work (Berrett-Koehler, 2020), which received an Honorable Mention in the 2021 Fast Company World Changing Ideas Award; Strategic Design Thinking: Innovation in Products, Services, Experiences and Beyond (editor, Fairchild Books, 2022). ‘The Big Reframe with Natalie Nixon’ (podcast, 2023); ‘Wonder Rigor Lab’ (podcast, 2022); ‘The 43% Storytelling with Natalie Nixon’ (podcast, 2022); ‘Living Loopy with Natalie Nixon’ (podcast, 2022).
“Natalie’s remarkable book provides a simple blueprint for creatively living in this time of overwhelming change.”
Dan Roam, author of The Back of The Napkin
Thinkers50 Limited
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Thinkers50 Limited
The Studio
Highfield Lane
Wargrave RG10 8PZ
United Kingdom
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