Author of Global Strategy: A Market Creation Approach.
Rugman Prize – Academy of International Business, 2022.
Lazardis Award for Journal of Business Venturing’s Best Paper of the Year, 2020.
A strategy and international business scholar, Sali’s research focuses on how businesses grow across borders and how companies survive, thrive, and adapt in a complex digital world. While traditional global strategy has long been built around the idea of scaling by replicating existing successful businesses in new regions, Sali contends today’s world of digital platforms and changing customer needs require a new model. His 2025 book, Global Strategy: A Market Creation Approach, offers new frameworks for understanding global expansion through new market creation and ecosystem-based innovation. Sali’s work on the internationalisation of digital platforms clarifies how network effects, platform governance, and institutional environments shape global scaling.
Sali is a Moore Professor at the Sonoco International Business Department at the Darla Moore School of Business, USC, and a Rugman Fellow at University of Reading. Previously, he was an assistant professor at the University of Wisconsin, Lubar School of Business. His research on the internationalisation of digital innovation was awarded the Rugman Prize by the Academy of International Business. He also received the Lazardis Award in 2020 for Journal of Business Venturing’s Best Paper of the Year, the Temple/AIB Best Paper Award at the Academy of International Business, and the GWU-CIBER Best Paper Award on Emerging Markets at the Academy of Management.
Global Strategy: A Market Creation Approach (with Noman Shaheer, Sage Publications, 2025); 1 to M: Global Strategy Canvas (Citic Press, 2020). ‘In conversation with’ (Sage Publications interview, 2025). ‘Evidence from Short Video Creation in a Platform Market’ (with co-authors, Management and Organization Review, 2025); ‘Multinational platforms and legitimacy spillovers’ (with co-authors, Asia Pacific Journal of Management, 2024); ‘Insights from the global mobile gaming industry.’ (with co-authors, Academy of International Business, 2024); ‘3 Obstacles to Globalizing a Digital Platform’ (with co-authors, Harvard Business Review, 2022).
“Profound, practical insights on the future of globalisation and international strategy.”
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