By example

By Stuart Crainer and Des Dearlove

In 1982, a psychopath put cyanide into some Tylenol capsules. Eight people died. In response, Johnson & Johnson withdrew the product in its entirety from store shelves. A total of 31 million bottles were returned to J&J. This cost J&J $100 million. (Contrast this with when Perrier found traces of benzene in its products. It only recalled a small number from the North American market. The fallout was far greater than the original problem.)

Then J&J accepted responsibility – though it was clear that it hadn’t actually done . . .

Members Only Content

This content is available for logged in members of the Thinkers50 website. Learn about membership or register as a member and gain access to this content free of charge for a limited time. If you are already signed up, please check your email and verify your account.

Register or log in for access

Latest Books

Ideas@Work Membership

World-class content from world-class thinkers. Subscribe now for unlimited access to T50’s unique library of content.

BENEFITS INCLUDE ACCESS TO:

Podcasts
HEAR SAMPLE

Webinars
WATCH SAMPLE