Face-to-face, Richard D’Aveni is a big man, with incisively large opinions; keen to tackle the big ideas. We asked him about the genesis of Hypercompetition:
The book came about because of a very strange event. I went to Cape Cod in Massachusetts for a vacation, and a hurricane came along called Hurricane Bob. While I was there it knocked out all the electricity for about four days. When the electricity came back on CNN was running a programme on the fall of the Soviet Union. I had no idea that something like that could happen . . .
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