Creativity Accounting

“I have always tried to show why art has to do with life. Only from art can a new concept of economics be formed, in terms of human need, not in the sense of use and consumption, politics and property, but above all in terms of the production of spiritual goods,” said the artist Joseph Beuys.

Innovation and creativity are entwined.  Yet, while innovation is seen as a business imperative, creativity tends to be distrusted. This is unhelpful as creativity is at the heart of innovation.  You can wear a suit and still be creative. Ask Gilbert and . . .

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