“It struck me that if you look at strategy as an intellectual construct, a framework, a set of ideas, it really didn’t exist in a formal way much before the 1960s,” observes Walter Kiechel in The Lords of Strategy: The Secret History of the New Corporate World.
Until the 1960s, models were the impenetrable domain of economists. The man who can be largely credited with bringing business models into the mainstream was Bruce Henderson (1915-92). Henderson was an engineer who worked as a strategic planner for General Electric. He was also dismissive of economists – “Darwin . . .
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