How to Succeed with Strategy

Think again about competitive advantage.  The arguments about whether competitive advantage is sustainable or even possible is a passionate one.  Roger Martin provides practical advice: “I think a lot of the debate is not all that helpful.  It is obvious that competitive advantage exists in the world. It is also obvious that competitive advantage doesn’t last forever. Nothing lasts forever. And if you're trying to say that there is no such thing as competitive advantage, think of all the high performing, normally profitable companies, who've maintained that for years and years and years. It . . .

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