Every entrepreneur wants to be Steve Jobs. But the Steve Jobs they want to be is the Steve Jobs on stage presenting the new iPhone at an Apple event. Not many entrepreneurs want to learn how to be Steve Jobs the day-to-day innovation grind. Innovators in large companies are not any different. I have found a tendency to value ideas and creativity over systematic management processes. But as Eric Ries rightly points out entrepreneurship is management. Ditto innovation. It’s not all fun and games. In fact, transformational innovation is a brutal "two steps . . .
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