Leadership jeans

By Stuart Crainer and Des Dearlove

It is the job of the leader to set standards. High ones.

One of the best examples of a leader seizing the initiative and shifting standards in an organization is that of the CEO of the Chinese white goods manufacturer Haier, Zhang Ruimin. In 1985, after receiving letters from consumers complaining about quality problems with Haier refrigerators, Zhang joined employees in demolishing seventy-six of the sub-standard refrigerators with sledgehammers. The point was made: Haier had to match or exceed the highest quality standards. The story is constantly referred to and one of . . .

Members Only Content

This content is available for logged in members of the Thinkers50 website. Learn about membership or register as a member and gain access to this content free of charge for a limited time. If you are already signed up, please check your email and verify your account.

Register or log in for access

Latest Books

Ideas@Work Membership

World-class content from world-class thinkers. Subscribe now for unlimited access to T50’s unique library of content.

BENEFITS INCLUDE ACCESS TO:

Podcasts
HEAR SAMPLE

Webinars
WATCH SAMPLE