By Stuart Crainer and Des Dearlove
It is the job of the leader to set standards. High ones.
One of the best examples of a leader seizing the initiative and shifting standards in an organization is that of the CEO of the Chinese white goods manufacturer Haier, Zhang Ruimin. In 1985, after receiving letters from consumers complaining about quality problems with Haier refrigerators, Zhang joined employees in demolishing seventy-six of the sub-standard refrigerators with sledgehammers. The point was made: Haier had to match or exceed the highest quality standards. The story is constantly referred to and one of . . .
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