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Leadership

Going forward, not backward

Going forward, not backward

We appear to be headed into a lose-lose trap. By testing and isolating, we have tried to flatten the curve more than stop the coronavirus, in the hope that some vaccine or miracle drug will come along. Short of that, our choice may be coming down...

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Buyology for a Coronavirus World

Buyology for a Coronavirus World

Buyology for a Coronavirus World A new chapter of Buyology is now available from Martin Lindstrom. Foreword by Stuart Crainer, co-founder of Thinkers50, is below. Undercover Boss is a popular TV series. The format is simple: a boss is disguised and...

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How You Build Resilience for the Long Haul

How You Build Resilience for the Long Haul

If we are honest with ourselves about the resiliency that’s needed for us in fighting COVID-19, we should be prepared for a resiliency that lasts a season or longer rather than an overnight thunderstorm.

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Good enough is never enough

Good enough is never enough

Good enough is never enough When you have a caring mindset, making a difference in the lives of others becomes second nature. You move from being focused on “me” to being focused on “we”.  Each of us can make a difference...

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