Make It Easy

Citizen-level initiatives such as making the disposal process easy and intuitive, creating social norms around it, and providing right incentives could be combined with government-level infrastructural support to successfully implement recycling programmes

What do you do with all the waste produced in your homes and offices? Most likely, you just throw it as garbage. Waste generation is posing major environmental challenges for governments. In India, for example, the estimates suggest that the urban population generates 47.3 million tonnes of waste per year. The Swachh Bharat campaign is aimed at cleaning up the streets and houses . . .

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