ManagementGPT

Prototypes of AI Co-Thinkers

For all the talk about Generative AI the work of management remains largely untouched by the new tech wave. Research by Katim Lakhani of Harvard Business School suggests that less than 10 percent of executives use Generative AI tools in their daily work.

But, how can —and will—GenAI change the world of management?

A new report from The Management Lab by Capgemini Invent in partnership with Thinkers50 provides exciting new practical insights into the likely future of management. Welcome to the world of ManagementGPT.

The central transformative insight from this research project is to understand GenAI’s potential to act as a collaborative Co-Thinker rather than as a mere Co-Pilot. The role of a Co-Pilot often renders humans passive, merely awaiting answers or task completion. In contrast, strategic dialogue with an AI Co-Thinker brings value through feedback and mutual challenge. This opens up a way forward to what really matters for managers and their organizations: better decisions, more rounded strategies and truly transparent leadership.

To get to the future of ManagementGPT where Co-Thinkers, well-versed in a variety of management practices, engage managers in valuable human-machine conversations on complex topics and trade-offs, work needs to be done. The availability of specific context, related methodological prompts and advanced guardrails are all limited. Working with thinkers from the Thinkers50 Community, this report navigates us into the future, driven by curiosity, collaboration, discovery, and the pursuit of making good, responsible management achievable to all.

Beyond AI assistants, towards AI Co-Thinkers

As part of our ManagementGPT experiment, we beta-tested three Co-Thinker use cases, each addressing relevant management needs that span strategy, business model innovation, and organizational culture.

Contributors:

Elisa Farri
Elisa Farri
Vice President | Co-lead of The Management Lab by Capgemini Invent
Elisa Farri is an author, advisor, and former researcher at the Harvard Business School Europe Research Center. She nurtures relationships with management thinkers at the world’s top business schools. She is a member of the Thinkers50 Radar Class of 2023 and co-lead of The Management Lab by Capgemini Invent, a global think-tank that aims to democratize management and bridge the latest management ideas into practice.
Paolo Cervini
Paolo Cervini
Vice President | Co-lead of The Management Lab by Capgemini Invent
Paolo Cervini creates sustainable, accessible, and inclusive models for organizations that empower people to unlock personal and organizational value. He is a member of the Thinkers50 Radar class of 2023 and co-lead of The Management Lab by Capgemini Invent, a global think-tank that aims to democratize management and bridge the latest management ideas into practice.
Gabriele Rosani
Gabriele Rosani
Director of Content & Research at The Management Lab by Capgemini Invent
Gabriele Rosani works at the intersection of strategy, innovation, and sustainability. For over a decade he has been researching, designing, and testing new management frameworks and tools, collecting lessons learned and best practice cases. He is a regular contributor to leading management magazines. He also contributed to several management books curated by Thinkers50 and the Business Ecosystem Alliance.
Corey Crossan
Corey Crossan
Research and teaching fellow at The Oxford Character Project at the University of Oxford
Corey Crossan develops and facilitates character development programs for students, industry, and university partners. Her undergraduate work in Exercise Science inspired her unique application of exercise and habit development towards her research that shed light on what it takes to implement a daily practice of character development. Corey is also a co-developer of the Virtuosity Leader Character Development software application which was created to support the daily, deliberate practice of character-based leadership development.
Stuart Crainer
Stuart Crainer
Co-founder of Thinkers50, Director, Business Ecosystem Alliance
Stuart Crainer is an author, editor, and adviser. He is co-founder of Thinkers50, the global platform for management ideas. His book credits include The Financial Times Handbook of Management, The Management Century and a biography of the management guru Tom Peters.
Marshall Van Alstyne
Marshall Van Alstyne
Questrom Professor of Management at Boston University and Digital Fellow at MIT
One of the world's top experts on network business models, Marshall Van Alstyne is a co-author of the international bestseller Platform Revolution. He is a frequent speaker, board level advisor, and consultant to startups and global firms. His research has received half a dozen academic awards and appeared in journals such as Science, Nature and Harvard Business Review. Marshall has been featured in the Thinkers50 Ranking since 2019.
Simone Phipps
Simone Phipps
Professor of Management at the School of Business, Middle Georgia State University
Simone Phipps' research interests are management and labor history, entrepreneurship, HR practices, social innovation, social sustainability, and leadership. She has published in a number of scholarly, peer-reviewed journals as well as research-based magazines including MIT SMR and HBR.
She serves as an Editorial Board Member for the Journal of Management History (JMH). Together with Leon Prieto, they were featured on the Thinkers50 Radar and were the recipients of the Thinkers50 Breakthrough Idea Award in 2021 for their research on cooperative advantage.
Leon Prieto
Leon Prieto
Professor of Management at the College of Business at Clayton State University
Leon Prieto is Associate Research Fellow at the University of Cambridge Judge Business School's Centre for Social Innovation and Assistant Dean of Strategic Initiatives & Community Engagement at Clayton State University. His research areas are in management history, business ethics, entrepreneurship and sustainability. Together with Simone Phipps, they were featured on the Thinkers50 Radar and were the recipients of the Thinkers50 Breakthrough Idea Award in 2021 for their research on cooperative advantage.
Edward Brooks
Edward Brooks
Executive Director of the Oxford Character Project at the University of Oxford
At Oxford, Edward Brooks leads an interdisciplinary group of researchers and leadership educators exploring the theory and practice of character and leadership development around the world. He is the co-founder of the Oxford SDG Impact Lab and Oxford Global Leadership Initiative, an award-winning leadership program for graduate students from across the University of Oxford. He has also been featured on the Thinkers50 Radar in 2023.
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Watch the webinar:

ManagementGPT: Beyond AI assistants, towards AI Co-Thinkers

This session provides insights into ManagementGPT, featuring a showcase of the three AI Co-Thinker prototypes and the lessons learned for further experimentation.

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