Thinkers50 Podcast: Geoff Tuff

In this Thinkers50 Brightline Initiative Podcast, Stuart Crainer interviews Geoff Tuff, co-author of Detonate. The two discuss how businesses shuld allocate their spend between trying to disrupt markets versus advancing their core business.

Seven years ago, Tuff’s research pointed out the Golden Rule of Innovation that explains what helps innovative companies out earn other innovators is a ratio of attention and budget that looks like:

70% of spend and attention to incrementally advancing your core business
20% extending into adjacencies
10% trying to disrupt and transform markets

How has this changed in the last seven years? Find out in this podcast.

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Thinkers50 Podcast: Geoff Tuff

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Announcing the Thinkers50 2023 Innovation Award Shortlist

Thinkers50

Best of Management Thinking

Subscribe to our newsletter to keep up to date with the latest and greatest ideas in business, management, and thought leadership.

Thinkers50

Best of Management Thinking

Subscribe to our newsletter to keep up to date with the latest and greatest ideas in business, management, and thought leadership.

Thinkers50

Best of Management Thinking

Subscribe to our newsletter to keep up to date with the latest and greatest ideas in business, management, and thought leadership.

Subscribe to our newsletter to keep up to date with the latest and greatest ideas in business, management, and thought leadership.

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