Thinkers50 in 50 Seconds: Marco Bertini

Marco Bertini (marcobertini.com) is an associate professor at ESADE business school in Barcelona, Spain.  Chosen on this year’s Thinkers50 Radar, he took a timeout to survey our pithy questions.

What book are you currently reading?

I am deep into Virtual Competition. The thesis of the authors is that new technologies are changing the nature of market competition, to the detriment of consumers. For instance, the possibility that sophisticated bots and algorithms facilitate not only price transparency, but also collusion is intriguing. Then there is the whole issue of behavioural targeting and its implications for discrimination and privacy . . .

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