A Dutch academic based in Hangzhou, China with a ringside seat on fast evolving developments in Chinese management and leadership, Mark Greeven is an associate professor at Zhejiang University’s School of Management. In addition, he is a research fellow at China’s National Institute for Innovation Management and the International Institute for Asia Studies. He is co-founder of the ERIM China Business Research Centre. Says Greeven: “Innovation does not come from guidelines or subsidies; it comes from creativity, entrepreneurial spirit and experimentation with allowance of mistakes and failures.”
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