Hilke Plassmann is a pioneer in the field of decision and consumer neuroscience. She holds a PhD on Decision Neuroscience from Münster University and has been a post-doctoral scholar at Stanford and Caltech. Now she is the Octapharma Chaired Professor of Decision Neuroscience at INSEAD. Her research has focused on consumer decision-making and how our neurobiology affects our response to marketing cues. This work has uncovered strategic marketing implications at the intersection of neuroscience, psychology, and economics.
In addition, Hilke serves as an Associate Editor of the Journal of Consumer Research and Frontiers in Psychology Section Decision Neuroscience. Her research has appeared in leading academic journals such as the Proceedings of the National Academy of Sciences of the USA, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology and Journal of Neuroscience. Her work has also received international newspaper, radio, and TV coverage by many premier media outlets such as CNN and The New York Times.
Thinkers50 Limited
The Studio
Highfield Lane
Wargrave RG10 8PZ
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Thinkers50 Limited
The Studio
Highfield Lane
Wargrave RG10 8PZ
United Kingdom
Thinkers50 Limited has updated its Privacy Policy on 28 March 2024 with several amendments and additions to the previous version, to fully incorporate to the text information required by current applicable date protection regulation. Processing of the personal data of Thinkers50’s customers, potential customers and other stakeholders has not been changed essentially, but the texts have been clarified and amended to give more detailed information of the processing activities.
