Thinkers50@BUQuestrom: Passion & Purpose | Geoff Parker: B2B vs B2C platforms

What drives the work of the world’s leading management thinkers?
That was the question posed at Thinkers50@BUQuestrom: Passion & Purpose, a live virtual event held at Boston University Questrom School of Business on 20th April 2023.

Co-sponsored by Thinkers50, Passion & Purpose sought to uncover the motivation behind top management thinkers: What inspires their research? What gets them out of bed in the morning? How do they translate their passions into purpose and impact for business?
To challenge the thinkers a little further, each one had just 15 minutes to deliver their idea – including questions from the audience.

During his 15 minutes of passion and purpose, Geoff Parker discussed his recent theories around inverting the firm – where value is created externally as well as internally – and specifically the different problems B2B and B2C platforms solve. B2C platforms, he explained, are essentially about solving a transaction cost failure, whereas in B2B, where the integration costs are prohibitive, it’s about solving for integration and enablement.

WATCH IT HERE:

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