Thinkers50@Hult with Matt Johnson

Professor and Research Fellow at Hult International Business School and Thinkers50Radar member, Matt Johnson, PhD, is a neuroscientist, speaker, and writer specializing in the application of psychology to marketing.

Matt explores the science behind brand loyalty, experiential marketing, and consumer decision making, and he’s passionate about helping brands use neuroscience to better understand, serve, and interact with their consumers. His research crosses several fields including behavioral economics, consumer neuroscience, and experiential marketing. Specific projects include the influence of empathy on consumer decision-making and the ethics of unconscious influence.

His recent book, ‘Branding That Means Business’, combines the latest business thinking with psychology, sociology, and anthropology to show that a brand can’t serve a business unless it connects with people.

Watch the Thinkers50@Hult session to hear Matt discussing the ideas behind his latest book.


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